For launching an online store you will need a specific platform, software or service. We can call it differently. The professional name of this software category is CMS (content managment system). This is a specific platform that very simplify a sales process online. It can have ready online store template that can setup on your website. After 30 minutes you can upload your products and start to sell goods online.
Best e-commerce platforms
Insales
InSales is a professional designer for creating online stores, a powerful CMS platform for small, medium-sized businesses to place, promote and sell products via the Internet. The site offers an integrated approach, including building a site based on a template, integration with advertising and trade services, and promoting an online store in search engines.
Ecwid
Ecwid is an e-commerce platform, that prides itself for being a "lightning fast" shopping cart, that operates internationally, is mobile-ready, and seamlessly integrates with any existing website. Unlike similar solutions, Ecwid doesn't require sellers to create new standalone online stores but rather works like a widget that brings a shopping cart to blogs, websites, social media accounts, or in-person. It's used by over 1.5 million sellers worldwide, offers a forever free plan, and takes no transaction or setup fees.
Shopify is an ecommerce platform that you can use to build your store both online and offline. Bloggers use WordPress. Store owners use Shopify. It allows you to sell both online with your own website and/or in person with Shopify POS. This ecommerce website builder has features for everyone from beginners to ecommerce experts.
OpenCart
OpenCart is a complete e-commerce solution that lets you launch your online store, add/manage your products, let your customers use a shopping cart to buy them, and then process their orders. Basically, OpenCart delivers all the standard online store functionality you might need.
Woocommerce
WooCommerce is an eCommerce plugin for WordPress. It makes creating and managing an online store simple, with reasonable levels of flexibility and several vital features such as inventory and tax management, secure payments and shipping integration. WooCommerce is the most popular and arguably best eCommerce plugin for WordPress, and its integration allows for you to include both great SEO value and eCommerce ability.
BigCommerce is the world's leading cloud ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software.
Magento is the complete eCommerce solution for businesses that are ready to take full advantage of their online channel. This solution combines an unrivaled feature set with world-class support and virtually infinite flexibility, at a fraction of the price charged by competitive platforms.
PrestaShop is a free, open source e-commerce software solution. It is used by small and medium businesses for creating e-commerce websites. PreataShop is available in 60 different languages and provides a web template system that allows users to customize store themes and add new features through adding modules. It has more than three hundred build-in features for managing product listing, payments, shipping, and clients. All these modules can increase your website traffic and conversions.
Volusion is a platform that includes e-commerce tools, which will allow you to manage your store with all the functionalities included in one place. This platform is one of the most popular in the entire market, especially because it offers users solutions in the cloud, thus offering ease when working, since it allows you to work with your store in just minutes, without installing anything. Volusion has been in the market for more than 10 years and has known how to maintain itself through the passage of time. This is why it is one of the most widely used e-commerce solutions today.
Jumpseller is an e-commerce solution that lets you set up an online store with just a few clicks and start selling online! Creating an online store requires setting up infrastructure, managing backups, performing regular updates, developing software and ensuring security. Not to worry! Our platform does all the boring stuff so you can solely focus on
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How to start an online store?
Before starting an online store you should understand what goods you want to promote. If you have a 1-5 products you can use simple website builder, create a landing page, upload products images, descriptions and launch ads campaign. If your product will selling good you can move on and expect a range. If you immediately want to sell a category of product like a clothes or goods for cars you will have dozens products in your range. In this case it will be better to choose a specific ecommerce platform.
Ecommerce platform features
Creating a website pages
In ecommerce software there is some feature that allows you to create pages on your website. It is very similar with website builders.
Product card
You can create a template with images, descriptions and payment bottom. In feature you can just a change a text and offer. Surely you have seen this kind of pages in other online stores where the structure of the page are similar. Only offer and products are changing.
Product category
When you have created a lot of product you can organize them into one category. For user it will be more easier to find a product.
Abandoned card
It like a real "basket" in offline shop. User walking on your website and add some goods on it. After that they can purchase all products for one payment. This feature is very good for upsells. It is something like "With this product people buy this…"
Store management
In good ecommerce platform you can manage everything. What product are best seller, what product do you have on your wirehouse or what product your should order on your provider. You can mange a good with helps of specific model numbers.
It is very simplify your business processes.
Checkout
On product card you can find a payment bottom in which you can integrate payment gateway. Customer can purchase and arrange delivery. It is allows you to accept payments on your website and automate delivery process.
Sales analytics
On your admin panel you can customize sales dashboard. You should understand what product is best seller, what product do you have on wirehouse and what product ends.
Seo tools
This are some feature that can help you with get more free traffic from Google search. It is allows you to optimize pages for seo, adds some tags, keywords and other seo tricks. Google will better "see" your website and you have a better chance to get top-3 positions in search.
Email notification
When customer make a purchase he get an email with all order details. It is a basic feature. For more complect work you should use specific.
Ready online store templates
Ecommerce platforms have ready template that allows you to launch online shop for 30 minutes. You just upload images, descriptions and customize payment bottom.
Instagram tag
Add tag on you posts and after click user will move to your website.
Targeting ads with your goods
You can launch Facebook carousel ads and customize dynamic retargeting.
The difference between website builder and ecommerce platforms
Website builders have functions that helps you to create beautiful pages. Online store has a lot of other processes which require different features. For example order managing and product category. If you have a several products you should use website builder. If you have more than 20 products you should use online store platforms.
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