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Email marketing is a set of actions to help businesses to promote on the internet. Also, you can get new customers and make recurring sales for regular customers. Email marketing allows you to return leads on your website and make new sales

According to many marketers email marketing is one of the cheapest and effective tools in digital marketing. Once you got a user's email, you are able to remind about yourself over time until it evolves into full blown product interest. Moreover, Email marketing is a tool which can return customers on you website for free.

Email marketing software can integrate with CRM systems and helps you in sales process. At different deal stages you can send various emails with specific content. It helps to automate sales manager's work

Email marketing is a part of marketing automation that allows you to personalize email messages.

Best email marketing software

Mailigen is all-encompassing email marketing software that integrates email, mobile and social media marketing. It offers everything you need in one, easy-to-manage email marketing platform.
Mailchimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver's seat and lets you have full control over your email marketing efforts from beginning to end. Mailchimp is simple and easy to use and its software gives you access to an array of email marketing tools all conveniently located in one place. There are several advantages that Mailchimp provides over other competitors in the industry which make it a top choice for businesses looking to get their foot in the door with email marketing.
MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns that keep them engaged with their audience. Their tools include an intuitive drag & drop editor, landing page builder, pop-ups, automations, templates, campaign reports, integrations, and more. All your work is supported 24/7 by their exceptional customer support.
UniSender is a platform for email and sms campaigns. The platform gives the possibility to build a whole system of marketing through mailings. The number of users UniSender is more than 280 thousand. On a monthly basis using this platform to send 550 million emails.
SendPulse is a tool for sending email messages to a list of "warm" clients. This means that: Each recipient from your mailing list has subscribed to your campaigns via a subscription form or has provided you with a personal email address, and now they are expecting to get a campaign from you or your company.
Constant Contact is an email marketing platform, used by more than 500,000 small businesses to build and deliver email campaigns to their customers. You can design, send and track emails with a simple set of tools and easy to use interface.
AWeber is one of the most well-known email marketing solutions around today. It is a solid, easy-to-use, affordable email marketing option for companies of all sizes, even those with limited time and resources for email marketing. You can get this straightforward solution up and running quickly, although it does lack any standout features, especially compared to its competitors.
ConvertKit is an email marketing automation and lead generation platform designed for content creators. As an example, course creators, YouTubers, podcasters, bloggers and other business owners who create and regularly share their content. The platform provides automated email marketing with drag-n-drop email sequences, workflow automation rules, landing page templates, custom opt-in forms, and more.
Campaign Monitor is a global technology company that provides an email marketing platform that's easy to use yet extremely powerful. A part of CM Group's family of brands, we give more than 250,000 customers the tools to make lasting impressions on their audiences using email.
MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.
Zoho Campaigns is an email marketing automation tool that lets you can create and send emails using pre-designed templates, layouts, drag-and-drop editor. Zoho Campaigns also is integrated with Zoho's CRM suite, and the applications. User can see the results of campaigns by logging to their CRM accounts. Zoho Campaigns comes with features like A/B testing campaigns, dynamic content, email polls, list segmentation and drip campaigns.
GetResponse is an email marketing platform that provides additional features such as landing pages, webinar hosting as well as marketing automation. The platform delivers the service in multiple languages to over 180 countries. GetResponse sells itself as the world's easiest email marketing system. The platform makes it simple and hassle-free to create professional-looking emails and landing pages with its simple drag and drop editor.
How to use
email marketing

Gmass is an email marketing plugin for Gmail. offers a great Gmail add-on, however the experience may lack of simplicity and the price is overall quite expensive. A Gmass footer is included by default in the free version of Gmass, which may denature your email campaigns.
Moosend is an email marketing solution that comes with a series of advanced tools for sending great newsletter, manage contact lists and monitor the campaign performances.
Benchmark Email is a web-based email marketing solution allowing to build email marketing campaigns, run surveys, and manage a regular newsletter using the service.
Elastic Email
Elastic Email is an all-in-one email delivery platform. We offer an SMTP Relay, robust HTTP API, and a User Interface that has a complete suite of tools and features for managing contacts, templates, campaigns, and reports.
Clever Reach
CleverReach is an international e-mail marketing company. With their cloud-based solution they help companies around the world with the creation, mailing and analysis of e-mail marketing campaigns.
With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes.
EasySendy is marketing platform for online gig creators like, bloggers, podcasters, vlogger, business coach, YouTubers, makers, writers, course creators, consultants, freelancers, author, coaches, musicians, photographers and startups. With EasySendy, you can launch various campaigns to engage with your subscribers and customer, through autoresponders and automated drip email campaigns.
AcyMailing is a reliable Newsletter and email marketing extension for Joomla.
It enables you to efficiently manage an unlimited number of subscribers, organize them into mailing lists, send personalized newsletters (Hi {name}...) and automate it.
SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing.
Mailjet is a powerful email service provider that enables you to send, deliver and track transactional and marketing emails all from one single account. With Mailjet, Marketers and Developers can send and track emails via API, User Interface or SMTP Relay.
Customerly is an all in one customer lifecycle software that comes with all tools to manage, engage and support your customers. Customerly comes with three modules and all of them are on lifetime deal now: live Chat and HelpDesk as one module, email marketing and funnels automation, surveys and feedback.
G-Lock EasyMail7
G-Lock EasyMail7 is a very popular mass email software designed to help you to send information about your products or services to a large number of people quickly and efficiently. EasyMail7 is packed with features that are different from competitor's mass email software in the market.
Get a newsletter
Get a Newsletter is an easy and effective tool for newsletters and campaign emails. It gives you the opportunity to market your business and inform your customers about the latest news with just a few clicks. The service also provides you information about who opened the email and who followed the links in it.
SmartrMail is an email marketing app designed to get more sales and make email easier for e-commerce stores. SmartrMail offers Automated Product Recommendation Emails, Quicker Email Newsletters, and Advanced Abandoned Cart Recovery. All emails can be personalized one to one messages, based on each customer's past purchase history, browsing behaviour, and email clicks.
Mumara is an advanced level web based Email Marketing/Blasting solution which enables the user to send high speed unlimited emails with custom criteria. Mumara includes everything which is required to a perfect mailer from sending to tracking. It allows you to manage your subscription lists and keep them categorized according to your requirement. It is built using highly optimized techniques which make the performance go unbelievably fast.
FunnelBake is a fully automated and personalized Email Outreaching tool that can help you generate thousands of potential customers every month for your business.
Sender is SaaS online platform, which helps for business and bloggers to grow sales with email marketing automation. It's the best tool to send automation newsletters, auto responder, reminders, follow ups and other type of emails to large email lists. Every user can use prepared email templates or create own design.
Big Mailer is an email marketing platform powered by Amazon SES. Big Mailer allows anyone with large email lists to manage emails more effectively, and reduce organizational overhead and cost. Marketers can build custom customer segments in seconds and business can leverage Amazon's superior infrastructure without added cost of maintenance
    Mailify is an all-in-one application that allows you to manage massive email marketing and SMS marketing, create automatic campaigns, landing pages, subscription forms. It is a very intuitive tool that integrates intelligent features that help optimize the sending and time of your team. It is characterized by its personalized advice in several languages.
      SendinBlue is an email marketing automation software to help you with email marketing, SMS, list management and transactional emails. It also comes with a landing page builder and a gallery of responsive email templates.
      Pathfinder helps eCommerce merchants to automate their email marketing. Unlike any other product on the market, Pathfinder doesn't use pre-built flows. Instead, it builds every single campaign based on the needs of the merchants. Have a quick chat with the Pathfinder bot and then watch Pathfinder build the campaigns, write the emails (make edits if you like), create the discount codes, and more.
        NewZapp Communications has over 20 years of Internal and External Marketing experience. Trusted by Russell Group Universities, Local, District Councils, and Central Government, NHS, and Network Rail. UK based support and servers, GDPR, and ISO 27001 compliance. Create branded responsive email campaigns that look good everywhere. Award-winning email reporting and engagement analytics.
          Tightly integrated with WordPress, Cloud-powered email newsletter platform that lets you send emails via Amazon SES, SparkPost, Mailgun, SendGrid, Elasti Mail, or your favorite SMTP provider. A perfect email marketing solution for small to large businesses with large email databases.
            Drive your business with email marketing and automation. Taximail is a powerful and reliable digital marketing and automation platform for your business.
              Automizy is an email marketing service provider that helps you increase your open rate via AI powered Subject Line Analyzer, Machine Learning powered AB testing and automatic resend for your automated emails and newsletters.
              The profile of the vendor is not complete. Check other solutions below:
              Elastic Email
              Content Oriented Web
              Make great presentations, longreads, and landing pages, as well as photo stories, blogs, lookbooks, and all other kinds of content oriented projects.

              Email marketing vs spam

              Some people say that email marketing is a spam and no-one needs it. Spam is unnecessary information you get involuntary. Email marketing is useful information you are willing to get because you subscribed for it.

              It is critical to build your own opt-in email marketing list rather than buying someone else's database of leads.

              With advances in email filtering, bombarding people not on your opt-in list will most likely get you blocked and prohibit you from sending emails at all.

              The right way to do email marketing is to use special software. It can have a lot of features which allow you to make email an extensive communication channel.

              Another important thing to understand is that you shouldn't make delivery from your personal gmail account. If you do so and send 50 emails at a time from your personal gmail account, they will immediately end up in a spam folder. Otherwise,If you make delivery from special email marketing software you can send thousands of emails at a time.

              Why you should use email marketing

              Whatever business you have, you need to return visitors into your sales funnel. For this purpose,you can make some calls, retargeting, push notifications etc. Email marketing is one of these channels. You can make an offer, discount or send some news for a big number of subscribers. Email marketing helps you to grasp attention of your customers with sending useful content, articles, videos and nurturing them.

              What's more, it increases credibility of you company.

              Email is a tool that grabs attention and it is the most effective way to move leads within the sales funnel. The better the offer (useful content) the bigger the chance for the user to read it.

              Email marketing benefits

              Starting to use email marketing a company will gain more benefits than losses. With some features you are able to create automotive communication channel. Once you have created a welcome email sequence the system will send emails with some intervals.

              Today, to grab emails details and other contact contacts is more expensive (get lead) than sending emails and paying for email marketing service to get customers back into the funnel. That is why companies waste a lot of money if they don't use email marketing.

              In what types of businesses email marketing works the best

              Educational business (courses, video tutorials, coaching, trainings, conferences etc)
              High ticket services
              Selling Frequently Recurring Services
              High ticket products
              B2b with long deal cycle
              Businesses with recurring sales
              Online business

              Email marketing Features

              Design of emails for broadcasting
              Email marketing software has a specific HTML editor. This is an online builder with ready blocks, where you can add text, images, video and buttons with links.

              No doubt you have come across nice emails with images in your inbox. Such an email builder helps you to create amazing email design.
              To send emails manually Is a very labor-consuming work. There are special functions which allow you to pre-prepare emails and have autoresponder set up to send emails automatically on time.
              A/b testing
              When you send email named "topic №1" and you think it to be good for your subscribers sometimes it turns out to be just the opposite.
              That is why email marketing software has a/b testing feature. You send one email with different topics. System analyzes which topic has better open rate and sends this option to all the subscribers. This allows you to boost open rate.
              Sign up forms
              A lot of email marketing software has a form builder. Surely you have seen forms like that on a website where you type your email, phone number and other details. These forms help you to collect emails for broadcasting and build future relationship with you customers. When customers sign up on this form they agree to get emails from you. This is a key difference with spam, because customers leave contact details volantery.
              Pre-Scheduled delivery
              Broadcast timer allows you to create pre-scheduled delivery on specific time. It's like an alarm clock. Let's say you need to send an email with a new article to all subscribers on Thursday at 5 p.m. But at the same time you have to pick up your child from school or you have a very important business meeting. You set up the timer and on the right time system will send emails for your customers.
              Open rate, Click rate analytics
              All services have basic analytics dashboard. You can see how many emails users have opened.

              Also you can see on what links they have clicked. It allows you to understand and measure broadcast efficiency.
              Software automatically put user's data on the email topic or text. The most common option is adding a username on the email topic. For example, a user submits a form and gives his email and username.
              You can automatically add his name to the right places In all emails. For example Bob will see "Hello, `Bob", John will see "Hello, John". It allows you to enhance personalization in your email campaigns.
              Email templates
              Every email marketing service has templates creation feature. Also, they have ready emails templates which you can copy, make changes in the text and send them to your subscribers. You can save your templates and use them next time. it simplifies implementation of email marketing in your business at the first stage a lot.

              Email marketing trends

              The main trend in email marketing is personalization and automation. Back then all companies sent mass emails with one offer to all subscribers. It resulted in low open rate. Nowadays Marketers are starting to segment customers and make personalized offers and implement full marketing automation strategy.

              All services try to create their own automation builder. It is an editor where you can create some triggers and actions like sending emails after visiting some pages or sending emails when user has gained a particular score etc.

              Email marketing software price

              The price for email marketing software can vary. The more features the service has, the more expensive it is. In most cases tarifications depend on a number of emails contacts. The price differs according to a number of subscribers you have. For example you have a certain price for 1000 subscribers and anther price for 5000 subscribers.

              Issues in email marketing

              Companies make a lot of mistakes when trying to implement email marketing. All marketers think that "they are unique and everything they do is quite different". We have made a list of common mistakes in email marketing implementation.
              Not using email marketing
              Not using special email marketing services
              Buying and spamming someone else's customer list
              Broadcasting emails rarely
              Sending selling offers only
              Not sending useful content
              Sending email without double opt in verification
              No segmentation
              No personalization
              How to use email marketing
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