Audiencer has a unique algorithm that crunches over 300K data points to figure out what interests are best for a given niche. Our suggestions algorithm combined with Facebook's suggestions API makes it the best tool out there for uncovering interests to target with your ads. I could say it's even better than the one the Ads Manager offers as we give more targeted suggestions. Apart from that, Audiencer doesn't have the limitations the ads manager has (of only 25 results when searching), but instead it gives you all the interests that come through the API. Once you've found an interest that looks good for your targeting, you can save it so you don't lose your work and also to let Audiencer know what else to suggest, based on what you've found.