WHAT OPPORTUNITIES YOU WILL HAVE IF YOU BECOME A DIGITAL MARKETER
Today one of the most popular professions in the world is a digital marketer. But not everyone knows in detail what it is and how to get started.
What the job options for a digital marketer are
What the advantages of a digital marketer are
How the digital marketing industry works
What digital marketing is
What the opportunities in this industry are
In this article, you will learn:
Why a career as a digital marketer is the perfect start to open your own business or technology startup
Hi, my name is Anton Viborny. I'm a co-founder of the Apiway technology startup. Our software (app) helps more than
20 000+ digital marketers to automate their routine work.
I started my career in digital marketing in 2010, in 2013 I opened a marketing agency, which was transformed into a technology startup Apiway in 2019.
We use 12 types of digital marketing in our startup.
That is, I went from being a junior digital marketer to the founder of a technology startup in the digital marketing industry. In this article, I want to share my experience.
If you're a young person looking for something to do or you want to start your own business online, this article will be helpful to you.
Let's begin.
20 000+ digital marketers to automate their routine work.
I started my career in digital marketing in 2010, in 2013 I opened a marketing agency, which was transformed into a technology startup Apiway in 2019.
We use 12 types of digital marketing in our startup.
That is, I went from being a junior digital marketer to the founder of a technology startup in the digital marketing industry. In this article, I want to share my experience.
If you're a young person looking for something to do or you want to start your own business online, this article will be helpful to you.
Let's begin.
Who are digital marketers and what do they do?
Digital marketers help businesses make more money by promoting products or services online, using tools such as FB advertising, Instagram advertising, SMM, email marketing, SEO, etc.
All those 340m businesses spend $700 billion on digital advertising each year. According to Statista, businesses will spend nearly $900 billion in 2026.
We can see that there will be more businesses and they will also spend more on digital marketing
Thus we can conclude for sure:
Thus we can conclude for sure:
Why do businesses need digital marketers?
According to Statista, there are 340M businesses in the world, and they continue to grow. And this is obvious because with the appearance of the Internet, starting a business has become much easier than before.
The digital marketing industry will grow stably over the next 10-15 years. Accordingly, the demand for digital marketers will also grow.
How much digital marketer earns
There are three ways to work as a marketer. In-house, when you work as an employee of a company and promote that company's products. Freelancer, when you work remotely and are your own boss. You find orders and execute them yourself. And the third option is when you become the owner of the digital agency. You hire freelancers on your team and you look for customers.
Let's look at how much an In-house digital marketer can earn.
According to Glassdoor on average digital marketer makes $81K.
Let's look at how much an In-house digital marketer can earn.
According to Glassdoor on average digital marketer makes $81K.
If you want to move up the career ladder, work for a big company and supervise other marketers, there are very different opportunities.
Let's look at how much CMO earns.
According to salary.com Chief Marketing officer (CMO) or (head of marketing) earns $200К-$300К.
Let's look at how much CMO earns.
According to salary.com Chief Marketing officer (CMO) or (head of marketing) earns $200К-$300К.
Now let's take a look at how much a digital marketer can make on freelancing. I decided to go to the freelance platform Upwork and see how many top freelancers make. We see that there are marketers who make $50-$70 an hour. The advantage of freelancing is that you have the opportunity to be anywhere in the world and work with customers from any country. It all depends on your skills.
How much can a marketing agency owner earn?
Let's say an average business pays you $2K every month for your marketing services. You help run ads on FB, Instagram, TikTok, etc.
You have 10 clients. So your revenue is 20k. It's hard for one person to run 20 projects a month. So, you need employees. You hire two freelancers and pay them $5K each. That leaves you with 10K.
There are different kinds of clients. If you do marketing for a big company, they may pay you 100K a month and more. It all depends on your digital marketing skills and finding big clients.
Scaling a marketing agency works like this. The more clients you have, the more employees you need to hire for the agency. You, as the owner of the marketing agency, make money on the difference between the client's payments and the salaries of the employees who do the projects.
You have 10 clients. So your revenue is 20k. It's hard for one person to run 20 projects a month. So, you need employees. You hire two freelancers and pay them $5K each. That leaves you with 10K.
There are different kinds of clients. If you do marketing for a big company, they may pay you 100K a month and more. It all depends on your digital marketing skills and finding big clients.
Scaling a marketing agency works like this. The more clients you have, the more employees you need to hire for the agency. You, as the owner of the marketing agency, make money on the difference between the client's payments and the salaries of the employees who do the projects.
Career growth options in digital marketing
In most cases, the growth of a career in digital marketing is designed so that in the beginning people work as specialists in the company (Digital marketing experts).
On the second stage of their development, they go to freelancing and open a marketing agency. Or they become a CMO (Chief marketing officer) and build a career in a large corporation, like Apple. At the third stage, they open their own business or startup.
We named this model "EAS". E-expert, A-agency, S-startup.
On the second stage of their development, they go to freelancing and open a marketing agency. Or they become a CMO (Chief marketing officer) and build a career in a large corporation, like Apple. At the third stage, they open their own business or startup.
We named this model "EAS". E-expert, A-agency, S-startup.
What benefits do digital marketers have?
Now let's move on to the benefits that digital marketers have over other professions. Yes, a digital marketer is a high-paying profession. But sometimes money isn't the most important thing in life.
Digital marketer is a high-paying job with career growth opportunities.
In the digital marketing industry you have many different career options and you can choose any of them that suits you.
The opportunity to work remotely
This is probably one of the biggest advantages of this profession. Unlike a doctor or a lawyer, a digital marketer can work remotely from anywhere in the world and work with different international corporations.
The Internet has made it possible for all people to have the same access to information and the same access to customers, no matter where you are or where you were born. It's sad to realize, but 20 years ago, NOT all people had equal opportunities. If people lived in developed countries, they had a better chance of making good money. If they were from less developed countries, they had no chance at all.
Today, when you are in poorer countries, you still can earn an "American salary" in dollars. It all depends on your desire and skills.
The Internet has made it possible for all people to have the same access to information and the same access to customers, no matter where you are or where you were born. It's sad to realize, but 20 years ago, NOT all people had equal opportunities. If people lived in developed countries, they had a better chance of making good money. If they were from less developed countries, they had no chance at all.
Today, when you are in poorer countries, you still can earn an "American salary" in dollars. It all depends on your desire and skills.
Easy to start
To become a doctor you need to spend decades on an expensive education. It takes you a few weeks to make your first money in digital marketing. Of course, you won't make good money right away, but basic marketing skills give you the opportunity to make extra money in a couple of weeks.
Flexible working hours
You can work as much as you want. I know people who work a couple of hours a day, live in Bali, and enjoy life. You don't have to work 10 hours a day. Someone is on parental leave and can work a few hours a day. You plan your own work hours. That doesn't mean you don't have to work at all :)
I'm just saying that you can plan your own work hours, as you like.
For example, at Apiway we don't have an office and everyone works remotely.
I'm just saying that you can plan your own work hours, as you like.
For example, at Apiway we don't have an office and everyone works remotely.
Interesting projects
Digital marketing is very diverse. No project is the same. They all are unique and you have to come up with different creative campaigns. You are constantly expanding your horizons.
Interesting people and interesting places
Digital marketing is a creative-technical industry. You meet interesting people along the way who have a lot to learn from. You meet business owners, tech startups founders, investors, and programmers. You can work in a co-working space where there are always interesting people, interesting offline lectures, and events. It's always interesting and fun there.
Variety tasks
Digital marketing is very diverse. There are creative areas where people with extraordinary thinking are needed. Somebody can come up with a super cool ad campaign and make a video. There are also technical areas where engineering thinking prevails. Also, there are directions related to the text, or to visual effects. People with different mindsets can find themselves in this industry. Someone is close to Facebook ads, someone is close to SMM, someone finds himself in SEO, someone makes websites, and someone becomes a technical specialist and configures a CRM.
Easy opportunity to find clients/work
In the world of social media, it's very easy to find clients if you have the right skills. In most cases, people find their first clients in a few weeks if they do it right. It's the same with finding a job. There are freelance websites where you have to create a profile and specify a list of skills, and companies will find you. Finding customers or a job today is easier than it was 20 years ago.
Let's be honest, there are two professions that are most in demand. They're marketers and programmers. If you want to be successful in the next 10 years, you need to choose one of these options. So, If you don't want to coding the best way to start your career is in digital marketing.
I don't know of a better option to start your career. Honestly.
Let's be honest, there are two professions that are most in demand. They're marketers and programmers. If you want to be successful in the next 10 years, you need to choose one of these options. So, If you don't want to coding the best way to start your career is in digital marketing.
I don't know of a better option to start your career. Honestly.
The digital marketer has many benefits compared to other professions.
Where to start?
And that's the right question!
Because any profession is like a jungle…
If you don't have a map and a guide, it's very easy to get lost in the jungle of information
Can you find correct and high-quality information on the Internet?
Yes, you can.
But it will take you 5-7 years.
Are you ready to wait that long?
I think the answer is obvious.
But before we start, let me ask you something.
What if there's such a map?
Can you find correct and high-quality information on the Internet?
Yes, you can.
But it will take you 5-7 years.
Are you ready to wait that long?
I think the answer is obvious.
But before we start, let me ask you something.
What if there's such a map?
In 30 minutes, we will show you the fastest way to results.
With this map, you will have a strategic plan for your development as a digital marketing specialist. It's easier to go when you see a route, isn't it?
So, which option would you choose?
With this map, you will have a strategic plan for your development as a digital marketing specialist. It's easier to go when you see a route, isn't it?
So, which option would you choose?
1-2 month
5 years
If you're still here, you probably have a question…
You'll have a step-by-step plan on how to become a marketer as quickly as possible, start earning money, work remotely, and all this can be done without leaving your day job.
Let me introduce our product!
"Starting your career in Digital Marketing"
on the EAS model
In this product, we have collected all the information that will explain to you what marketing is, what its structure is, how it works, and what you need to know to become a successful digital marketer.
You'll learn what the EAS model is.
You'll learn how EAS works
You'll get an ideal path of development as a digital marketer.
You'll get video tutorials, PDFs, and other downloads.
In two hours you'll know what you need to do to become a marketer.
You'll learn what the EAS model is.
You'll learn how EAS works
You'll get an ideal path of development as a digital marketer.
You'll get video tutorials, PDFs, and other downloads.
In two hours you'll know what you need to do to become a marketer.
This product is a career Gateway.
Without this product, you will constantly ask friends and colleagues where you need to start. They will always tell you different ways and it will confuse you even more. You'll spend years trying to figure it out.
With this product, you will understand everything in 1 hour and start moving towards a better life
REVIEW 1
Alex Walter
freelance marketer
"This product gave me an understanding of how to become a digital marketer. Before that, I worked in a shopping mall and I could never make up my mind to start something new. During the pandemic, our shopping mall was closed and I had time to study.
I completed the first course very quickly, literally in a couple of days. Then I finished a course on Facebook advertising and three weeks later I found my first client on the Internet. Now I work full-time as a marketer. The Apiway team made a great platform where you can learn marketing and then use a tool to automate Facebook ads.
The only thing I would correct is the audio. Sometimes the teacher's voice is too quiet. But this is a small thing. Overall, the course is great."
I completed the first course very quickly, literally in a couple of days. Then I finished a course on Facebook advertising and three weeks later I found my first client on the Internet. Now I work full-time as a marketer. The Apiway team made a great platform where you can learn marketing and then use a tool to automate Facebook ads.
The only thing I would correct is the audio. Sometimes the teacher's voice is too quiet. But this is a small thing. Overall, the course is great."
Bonus 1. 12 Types of Digital Marketing
SMM, Pixel, Content marketing, Chatbot marketing. affiliate marketing, SEO, and other buzzy words.
Let's figure this out once and forever.
We've created an overview of all 12 types of marketing.
Real Examples
Ready Templates
Marketing Strategies
You will clearly understand what types of marketing exist, how they differ, and what kind of business they are needed for.
Let's figure this out once and forever.
We've created an overview of all 12 types of marketing.
Real Examples
Ready Templates
Marketing Strategies
You will clearly understand what types of marketing exist, how they differ, and what kind of business they are needed for.
Without this product, you won't understand the full picture of the marketing industry. You won't understand the differences between types of marketing.
With this product, you will have a bird's-eye view of all types of marketing. You'll be able to understand the differences between the types of marketing and for which businesses each is suitable. For example: "Which type of marketing is better for online schools? Facebook ads or Google ads?" You'll be able to think strategically about marketing.
REVIEW 2
" I finally figured out all the directions in Digital Marketing. In fact, everything is clear and logical. It's just that there are many different terms on the Internet that mean the same thing. For example, paid ads expert and media buyer mean the same thing. Or AdSense and Google display ads are also the same thing.
It confuses people and they think it's complicated.
It took me literally 30 minutes to understand what marketing strategies are, and in what type of business they should be used."
It confuses people and they think it's complicated.
It took me literally 30 minutes to understand what marketing strategies are, and in what type of business they should be used."
Kate J.
Bonus 2. 5-level Digital marketer path (map)
As I said before, one of the biggest mistakes beginners make is not starting to learn in a logical sequence.
We have created a really unique product that will explain the ideal path for a person to become a high-demand Digital Marketer, then start their own business or technology startup.
We have created a really unique product that will explain the ideal path for a person to become a high-demand Digital Marketer, then start their own business or technology startup.
Without this map, you won't have an understanding of the stages of specialist development.
With this map, you will have a strategic plan for your development as a digital marketing specialist.
REVIEW 3
"This map is a treasure for aspiring marketers. I love it. It's a guide to the world of marketing. My friends advised me to start with the classic approach to learning marketing. But I trusted the Apiway team and I didn't regret it.
The plan that Anton and his team from Apiway offer are far more effective than other Digital Marketing schools."
The plan that Anton and his team from Apiway offer are far more effective than other Digital Marketing schools."
Alberto Rossi
This map is a step-by-step guide on how to become a digital marketer and start your own tech startup
This is what this map looks like
Bonus 3. 27 mistakes of beginner marketers
More than 20,000 digital marketers use Apiway every day. Many of them I know personally and we are friends.
While creating this product, the Apiway team conducted hundreds of interviews with our clients (digital marketers), highlighting and describing the main mistakes.
While creating this product, the Apiway team conducted hundreds of interviews with our clients (digital marketers), highlighting and describing the main mistakes.
Without this product, you won't have an understanding of the mistakes marketers make when studying marketing. That means you are doomed to make the same mistakes
With this product, you have a chance to make fewer mistakes than other marketers. The fewer mistakes, the faster you will become a good specialist and start earning good money
REVIEW 4
"I started on the path of digital marketing a few years ago. After studying this course, I saw myself. I made almost all the mistakes that are listed in this course.
Particularly between the second and third-level specialist.
If you are just starting your journey in digital marketing, this course will save you a couple of years of senseless learning what you don't need."
Particularly between the second and third-level specialist.
If you are just starting your journey in digital marketing, this course will save you a couple of years of senseless learning what you don't need."
Adelita Martínez
We've compiled 27 of the most common mistakes marketers make throughout their careers.
Smart people learn from other people's mistakes.
You have a chance to learn very quickly what you SHOULDN'T DO if you decide to become a Digital Marketer.
You have a chance to learn very quickly what you SHOULDN'T DO if you decide to become a Digital Marketer.
Bonus 4. Types of Digital marketing skills
There are different types, skills, and tools in digital marketing.
It's easy to get confused. For example, a beginner reads some text about digital marketing and comes across the word Google Analytics or Google Search Console, or Google Tag manager.
The beginner starts googling and finds the 'Google Tag manager course'. But he doesn't need it at this stage.
Is it possible to start making money without understanding what Google Tag manager is?
Yes, it is.
We've taken all the core skills of digital marketers and structured them.
It's easy to get confused. For example, a beginner reads some text about digital marketing and comes across the word Google Analytics or Google Search Console, or Google Tag manager.
The beginner starts googling and finds the 'Google Tag manager course'. But he doesn't need it at this stage.
Is it possible to start making money without understanding what Google Tag manager is?
Yes, it is.
We've taken all the core skills of digital marketers and structured them.
Without this product, you will not understand which are the most profitable trends in marketing and which are not. Who makes more money? SEO expert or Content marketing expert? Or maybe it's the same thing?
With this product, you'll have an understanding of what skills are most valuable in digital marketing. You'll also see which skills in which sequence it's better to learn.
REVIEW 5
'When I started studying marketing, I was constantly confused with a lot of different marketing terms. And I didn't understand what I needed right now.
After taking this course all the information became clear.
Now I understand where to go next.'
After taking this course all the information became clear.
Now I understand where to go next.'
Adrian Petit
You'll have a map with step-by-step instructions at what stage and in what sequence to learn a particular skill.
No more searching on the Internet. You'll have a detailed Guide.
Bonus 5. How to start your own business and get passive income
If you want to start your own business, you have to learn marketing. Because the ability to promote your products or services is critical.
It's important to build a business that can give you a passive income.
We'll tell you about the 'EAS structure' that will allow you to achieve a passive income of $10,000 a month. (This will take more than one month.)
Thanks to this approach, we have earned initial capital for our technology startup.
You will learn what steps you need to take to start your own IT company.
It's important to build a business that can give you a passive income.
We'll tell you about the 'EAS structure' that will allow you to achieve a passive income of $10,000 a month. (This will take more than one month.)
Thanks to this approach, we have earned initial capital for our technology startup.
You will learn what steps you need to take to start your own IT company.
Without this product, you'll always be focused on active income and a paycheck. You won't have an understanding of how to start your own business and when to do it. You won't know how to get a passive income.
With this product, you'll have an understanding of how to start your own business or marketing agency, or even an IT startup. You'll know how to create a passive income of $10K per month in 1-2 years.
REVIEW 6
"Thanks to the Apiway team for your courses. Thanks to you, I changed careers, became a marketer, and opened my own marketing agency within a year.
I started creating passive income by reselling website builders and marketing automation tools. Now I'm thinking about how to make my own product and start an IT startup."
I started creating passive income by reselling website builders and marketing automation tools. Now I'm thinking about how to make my own product and start an IT startup."
John W.
What you'll get today:
Starting a career in Digital marketing
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Value 499$
Value 299$
Value 899$
Value 399$
Value 499$
Value 399$
Value 299$
Value 699$
Value 799$
Value 599$
We covered all questions about digital marketing. You just need to choose your way and start to act.
It's your ticket into the digital marketing world!
"Man, I'd have to be crazy to miss this".
When we at Apiway started our journey into digital marketing back in 2010, I didn't have a plan like that.
Back in those days, the problem was a lack of information.
No one knew how to sell online.
Today the problem is different.
There's a lot of information and it needs to be structured.
To understand what you need now and what you need later, you need experience.
I and the Apiway team did it for you. You'll have a ready plan of action.
This course contains all the information so that as soon as possible a person understands - it's mine or not.
The plan is ready. All you have to do is to act.
"Man, I'd have to be crazy to miss this".
When we at Apiway started our journey into digital marketing back in 2010, I didn't have a plan like that.
Back in those days, the problem was a lack of information.
No one knew how to sell online.
Today the problem is different.
There's a lot of information and it needs to be structured.
To understand what you need now and what you need later, you need experience.
I and the Apiway team did it for you. You'll have a ready plan of action.
This course contains all the information so that as soon as possible a person understands - it's mine or not.
The plan is ready. All you have to do is to act.
What you'll get today:
Total value:
I think this offer is already great, but I forgot a little detail.
A money-back guarantee if you don't like our product.
So if you join me today and get all the "Starting a career in digital marketing", I'll include a no-questions-asked guarantee for not 30, not 60, but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
A money-back guarantee if you don't like our product.
So if you join me today and get all the "Starting a career in digital marketing", I'll include a no-questions-asked guarantee for not 30, not 60, but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
$5,390
For one payment of
$297
$27
Starting a career in Digital marketing
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Value 499$
Value 299$
Value 899$
Value 399$
Value 499$
Value 399$
Value 299$
Value 699$
Value 799$
Value 599$
I'll include a no-questions-asked guarantee for not 30, not 60,
but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
$5,390
$297
$27
Total value:
For one payment of
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