WHY DIGITAL MARKETING IS THE PERFECT SKILL TO START YOUR IT CAREER
Today most young guys want to build their career in IT, but don't know where to start. That's why I decided to write this article in which I analyze in details IT specialties which young guys can choose at the start.
Hi, my name is Anton Viborniy. I'm a co-founder of the Apiway technology startup. Our software (app) helps more than
20 000+ digital marketers to automate their routine work.
I started my career in digital marketing in 2010, in 2013 I opened a marketing agency, which was transformed into a technology startup Apiway in 2019.
That is, I went from being a junior digital marketer to the founder of a technology startup in the digital marketing industry. In this article, I want to share my experience.
I'll start with the bad news.
In the next 10 years, there will be a huge crisis in the world. It'll affect ABSOLUTELY everyone. Some are more affected, some not so much. Some will become poorer, and some will become fantastically rich since the crisis gives opportunities.
It's important to understand that the world won't be the same and it's your task as a young energetic person to choose the right direction in development.
It's like surfing. A good surfer knows where 'good waves' are and goes to meet them. He won't wait for a good wave in a 'lake'.
Accordingly, if you want to be successful, you need to work on the Internet. Of course, there are many different offline industries, but I strongly recommend you build a career in IT.
Hi, my name is Anton Viborniy. I'm a co-founder of the Apiway technology startup. Our software (app) helps more than
20 000+ digital marketers to automate their routine work.
I started my career in digital marketing in 2010, in 2013 I opened a marketing agency, which was transformed into a technology startup Apiway in 2019.
That is, I went from being a junior digital marketer to the founder of a technology startup in the digital marketing industry. In this article, I want to share my experience.
I'll start with the bad news.
In the next 10 years, there will be a huge crisis in the world. It'll affect ABSOLUTELY everyone. Some are more affected, some not so much. Some will become poorer, and some will become fantastically rich since the crisis gives opportunities.
It's important to understand that the world won't be the same and it's your task as a young energetic person to choose the right direction in development.
It's like surfing. A good surfer knows where 'good waves' are and goes to meet them. He won't wait for a good wave in a 'lake'.
Accordingly, if you want to be successful, you need to work on the Internet. Of course, there are many different offline industries, but I strongly recommend you build a career in IT.
These are the creation of products and the promotion of products. There is also a third one, which is less important. This process is done by various departments that serve businesses.
Programmers, product managers, and product designers create products.
Product promotion is done by digital marketers, salespeople, and web designers (all creative specialties).
Those who provide services for the business are lawyers, accountants, financiers, security departments, HR (Hiring), and so on. This is a support function that is common to large businesses.
That is:
Programmers, product managers, and product designers create products.
Product promotion is done by digital marketers, salespeople, and web designers (all creative specialties).
Those who provide services for the business are lawyers, accountants, financiers, security departments, HR (Hiring), and so on. This is a support function that is common to large businesses.
That is:
If you look closely at all IT businesses, they have two key business processes.
Programmers create something to sell.
Digital marketers and salespeople sell what programmers and product managers created.
Accountants and lawyers support these first two groups of people so that the business is stable
Digital marketers and salespeople sell what programmers and product managers created.
Accountants and lawyers support these first two groups of people so that the business is stable
I've been in business for more than 10 years. I have many entrepreneur friends. They all have knowledge of digital marketing, and almost all of them started out as digital marketers.
I got into the IT industry through digital marketing. I became a marketer, then opened a marketing agency specializing in CRM (an app that helps businesses manage sales processes).
In one of our cases, we were implementing CRM in our client's business, and he needed customizations. I outsourced the programmers. That's how we met my future partner and technical co-founder of Apiway.
In 2019, our agency transformed into a technology startup Apiway.
Now it's important for you to understand that digital marketing was a gateway to the IT industry. At the agency, we had clients (businesses) that we promote online. The businesses had a problem making integrations between applications, for example, transferring data from Facebook ads to Google Spreadsheets. We understood this problem and created a solution to this problem. The first Apiway sales were to clients of our agency.
It's important to understand that without agency experience, we wouldn't have known that such a problem existed. We wouldn't have been able to create a startup without that experience. Also, without an agency client base, we wouldn't have had our first sales at the startup.
I got into the IT industry through digital marketing. I became a marketer, then opened a marketing agency specializing in CRM (an app that helps businesses manage sales processes).
In one of our cases, we were implementing CRM in our client's business, and he needed customizations. I outsourced the programmers. That's how we met my future partner and technical co-founder of Apiway.
In 2019, our agency transformed into a technology startup Apiway.
Now it's important for you to understand that digital marketing was a gateway to the IT industry. At the agency, we had clients (businesses) that we promote online. The businesses had a problem making integrations between applications, for example, transferring data from Facebook ads to Google Spreadsheets. We understood this problem and created a solution to this problem. The first Apiway sales were to clients of our agency.
It's important to understand that without agency experience, we wouldn't have known that such a problem existed. We wouldn't have been able to create a startup without that experience. Also, without an agency client base, we wouldn't have had our first sales at the startup.
The level of earnings is ranked by importance. The highest earners are those who create products, then those who sell them, and only then those who support the infrastructure of the company. It's like the food chain in nature.
I think it's no secret to you that programmers nowadays are in demand and make good money. But not everyone can code, not everyone even wants to. I, for example, can't code. And I don't want to. I have absolutely different mindset. That's why I have a co-founder who is responsible for coding at our startup Apiway.
Accordingly, you need to choose: to create, promote.
There can be many different specialties under the word promote. A 3D artist who creates commercials for the movie Avatar also sells. A lot of people think that the "selling/promoting" process is "making phone calls" to different people and selling some trash, like in the Wolf of Wall Street movie.
It's not. Promoting a product includes many processes. Digital ads set up, web design, content creation, and others.
If you don't want to code, I strongly recommend you take a closer look at the promotion direction.
The most popular profession associated with promotion is digital marketer.
Marketers help businesses make more money promoting their products or services online using tools like FB advertising, content marketing, copywriting, TikTok advertising, etc.
Today, digital marketing is the foundation of any business. No matter how great a product or service you have, you can't make money without knowing how to promote it on the Internet
I think it's no secret to you that programmers nowadays are in demand and make good money. But not everyone can code, not everyone even wants to. I, for example, can't code. And I don't want to. I have absolutely different mindset. That's why I have a co-founder who is responsible for coding at our startup Apiway.
Accordingly, you need to choose: to create, promote.
There can be many different specialties under the word promote. A 3D artist who creates commercials for the movie Avatar also sells. A lot of people think that the "selling/promoting" process is "making phone calls" to different people and selling some trash, like in the Wolf of Wall Street movie.
It's not. Promoting a product includes many processes. Digital ads set up, web design, content creation, and others.
If you don't want to code, I strongly recommend you take a closer look at the promotion direction.
The most popular profession associated with promotion is digital marketer.
Marketers help businesses make more money promoting their products or services online using tools like FB advertising, content marketing, copywriting, TikTok advertising, etc.
Today, digital marketing is the foundation of any business. No matter how great a product or service you have, you can't make money without knowing how to promote it on the Internet
Accordingly, if you have thoughts about starting your own business, you need to be skilled in digital marketing in any case.
This skill will be useful throughout all your life. I don't know anyone who has sales or marketing skills and says those skills have never come in handy in their life.
In order to start a career in digital marketing, you need to master only one skill, and it happens pretty quickly. Literally in a couple of months. For programmers, this process is long, you need to learn for years to reach a decent level of pay.
In order to start a career in digital marketing, you need to master only one skill, and it happens pretty quickly. Literally in a couple of months. For programmers, this process is long, you need to learn for years to reach a decent level of pay.
Accordingly, if you want to start a career in IT, start with marketing.
Where to start?
And that's the right question!
Because any profession is like a jungle…
If you don't have a map and a guide, it's very easy to get lost in the jungle of information
Can you find correct and high-quality information on the Internet?
Yes, you can.
But it will take you 5-7 years.
Are you ready to wait that long?
I think the answer is obvious.
But before we start, let me ask you something.
What if there's such a map?
Can you find correct and high-quality information on the Internet?
Yes, you can.
But it will take you 5-7 years.
Are you ready to wait that long?
I think the answer is obvious.
But before we start, let me ask you something.
What if there's such a map?
In 30 minutes, we will show you the fastest way to results.
With this map, you will have a strategic plan for your development as a digital marketing specialist. It's easier to go when you see a route, isn't it?
So, which option would you choose?
With this map, you will have a strategic plan for your development as a digital marketing specialist. It's easier to go when you see a route, isn't it?
So, which option would you choose?
1-2 month
5 years
If you're still here, you probably have a question…
You'll have a step-by-step plan on how to become a marketer as quickly as possible, start earning money, work remotely, and all this can be done without leaving your day job.
Let me introduce our product!
"Starting your career in Digital Marketing"
on the EAS model
In this product, we have collected all the information that will explain to you what marketing is, what its structure is, how it works, and what you need to know to become a successful digital marketer.
You'll learn what the EAS model is.
You'll learn how EAS works
You'll get an ideal path of development as a digital marketer.
You'll get video tutorials, PDFs, and other downloads.
In two hours you'll know what you need to do to become a marketer.
You'll learn what the EAS model is.
You'll learn how EAS works
You'll get an ideal path of development as a digital marketer.
You'll get video tutorials, PDFs, and other downloads.
In two hours you'll know what you need to do to become a marketer.
This product is a career Gateway.
Without this product, you will constantly ask friends and colleagues where you need to start. They will always tell you different ways and it will confuse you even more. You'll spend years trying to figure it out.
With this product, you will understand everything in 1 hour and start moving towards a better life
REVIEW 1
Alex Walter
freelance marketer
"This product gave me an understanding of how to become a digital marketer. Before that, I worked in a shopping mall and I could never make up my mind to start something new. During the pandemic, our shopping mall was closed and I had time to study.
I completed the first course very quickly, literally in a couple of days. Then I finished a course on Facebook advertising and three weeks later I found my first client on the Internet. Now I work full-time as a marketer. The Apiway team made a great platform where you can learn marketing and then use a tool to automate Facebook ads.
The only thing I would correct is the audio. Sometimes the teacher's voice is too quiet. But this is a small thing. Overall, the course is great."
I completed the first course very quickly, literally in a couple of days. Then I finished a course on Facebook advertising and three weeks later I found my first client on the Internet. Now I work full-time as a marketer. The Apiway team made a great platform where you can learn marketing and then use a tool to automate Facebook ads.
The only thing I would correct is the audio. Sometimes the teacher's voice is too quiet. But this is a small thing. Overall, the course is great."
Bonus 1. 12 Types of Digital Marketing
SMM, Pixel, Content marketing, Chatbot marketing. affiliate marketing, SEO, and other buzzy words.
Let's figure this out once and forever.
We've created an overview of all 12 types of marketing.
Real Examples
Ready Templates
Marketing Strategies
You will clearly understand what types of marketing exist, how they differ, and what kind of business they are needed for.
Let's figure this out once and forever.
We've created an overview of all 12 types of marketing.
Real Examples
Ready Templates
Marketing Strategies
You will clearly understand what types of marketing exist, how they differ, and what kind of business they are needed for.
Without this product, you won't understand the full picture of the marketing industry. You won't understand the differences between types of marketing.
With this product, you will have a bird's-eye view of all types of marketing. You'll be able to understand the differences between the types of marketing and for which businesses each is suitable. For example: "Which type of marketing is better for online schools? Facebook ads or Google ads?" You'll be able to think strategically about marketing.
REVIEW 2
" I finally figured out all the directions in Digital Marketing. In fact, everything is clear and logical. It's just that there are many different terms on the Internet that mean the same thing. For example, paid ads expert and media buyer mean the same thing. Or AdSense and Google display ads are also the same thing.
It confuses people and they think it's complicated.
It took me literally 30 minutes to understand what marketing strategies are, and in what type of business they should be used."
It confuses people and they think it's complicated.
It took me literally 30 minutes to understand what marketing strategies are, and in what type of business they should be used."
Kate J.
Bonus 2. 5-level Digital marketer path (map)
As I said before, one of the biggest mistakes beginners make is not starting to learn in a logical sequence.
We have created a really unique product that will explain the ideal path for a person to become a high-demand Digital Marketer, then start their own business or technology startup.
We have created a really unique product that will explain the ideal path for a person to become a high-demand Digital Marketer, then start their own business or technology startup.
Without this map, you won't have an understanding of the stages of specialist development.
With this map, you will have a strategic plan for your development as a digital marketing specialist.
REVIEW 3
"This map is a treasure for aspiring marketers. I love it. It's a guide to the world of marketing. My friends advised me to start with the classic approach to learning marketing. But I trusted the Apiway team and I didn't regret it.
The plan that Anton and his team from Apiway offer are far more effective than other Digital Marketing schools."
The plan that Anton and his team from Apiway offer are far more effective than other Digital Marketing schools."
Alberto Rossi
This map is a step-by-step guide on how to become a digital marketer and start your own tech startup
This is what this map looks like
Bonus 3. 27 mistakes of beginner marketers
More than 20,000 digital marketers use Apiway every day. Many of them I know personally and we are friends.
While creating this product, the Apiway team conducted hundreds of interviews with our clients (digital marketers), highlighting and describing the main mistakes.
While creating this product, the Apiway team conducted hundreds of interviews with our clients (digital marketers), highlighting and describing the main mistakes.
Without this product, you won't have an understanding of the mistakes marketers make when studying marketing. That means you are doomed to make the same mistakes
With this product, you have a chance to make fewer mistakes than other marketers. The fewer mistakes, the faster you will become a good specialist and start earning good money
REVIEW 4
"I started on the path of digital marketing a few years ago. After studying this course, I saw myself. I made almost all the mistakes that are listed in this course.
Particularly between the second and third-level specialist.
If you are just starting your journey in digital marketing, this course will save you a couple of years of senseless learning what you don't need."
Particularly between the second and third-level specialist.
If you are just starting your journey in digital marketing, this course will save you a couple of years of senseless learning what you don't need."
Adelita Martínez
We've compiled 27 of the most common mistakes marketers make throughout their careers.
Smart people learn from other people's mistakes.
You have a chance to learn very quickly what you SHOULDN'T DO if you decide to become a Digital Marketer.
You have a chance to learn very quickly what you SHOULDN'T DO if you decide to become a Digital Marketer.
Bonus 4. Types of Digital marketing skills
There are different types, skills, and tools in digital marketing.
It's easy to get confused. For example, a beginner reads some text about digital marketing and comes across the word Google Analytics or Google Search Console, or Google Tag manager.
The beginner starts googling and finds the 'Google Tag manager course'. But he doesn't need it at this stage.
Is it possible to start making money without understanding what Google Tag manager is?
Yes, it is.
We've taken all the core skills of digital marketers and structured them.
It's easy to get confused. For example, a beginner reads some text about digital marketing and comes across the word Google Analytics or Google Search Console, or Google Tag manager.
The beginner starts googling and finds the 'Google Tag manager course'. But he doesn't need it at this stage.
Is it possible to start making money without understanding what Google Tag manager is?
Yes, it is.
We've taken all the core skills of digital marketers and structured them.
Without this product, you will not understand which are the most profitable trends in marketing and which are not. Who makes more money? SEO expert or Content marketing expert? Or maybe it's the same thing?
With this product, you'll have an understanding of what skills are most valuable in digital marketing. You'll also see which skills in which sequence it's better to learn.
REVIEW 5
'When I started studying marketing, I was constantly confused with a lot of different marketing terms. And I didn't understand what I needed right now.
After taking this course all the information became clear.
Now I understand where to go next.'
After taking this course all the information became clear.
Now I understand where to go next.'
Adrian Petit
You'll have a map with step-by-step instructions at what stage and in what sequence to learn a particular skill.
No more searching on the Internet. You'll have a detailed Guide.
Bonus 5. How to start your own business and get passive income
If you want to start your own business, you have to learn marketing. Because the ability to promote your products or services is critical.
It's important to build a business that can give you a passive income.
We'll tell you about the 'EAS structure' that will allow you to achieve a passive income of $10,000 a month. (This will take more than one month.)
Thanks to this approach, we have earned initial capital for our technology startup.
You will learn what steps you need to take to start your own IT company.
It's important to build a business that can give you a passive income.
We'll tell you about the 'EAS structure' that will allow you to achieve a passive income of $10,000 a month. (This will take more than one month.)
Thanks to this approach, we have earned initial capital for our technology startup.
You will learn what steps you need to take to start your own IT company.
Without this product, you'll always be focused on active income and a paycheck. You won't have an understanding of how to start your own business and when to do it. You won't know how to get a passive income.
With this product, you'll have an understanding of how to start your own business or marketing agency, or even an IT startup. You'll know how to create a passive income of $10K per month in 1-2 years.
REVIEW 6
"Thanks to the Apiway team for your courses. Thanks to you, I changed careers, became a marketer, and opened my own marketing agency within a year.
I started creating passive income by reselling website builders and marketing automation tools. Now I'm thinking about how to make my own product and start an IT startup."
I started creating passive income by reselling website builders and marketing automation tools. Now I'm thinking about how to make my own product and start an IT startup."
John W.
What you'll get today:
Starting a career in Digital marketing
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Value 499$
Value 299$
Value 899$
Value 399$
Value 499$
Value 399$
Value 299$
Value 699$
Value 799$
Value 599$
We covered all questions about digital marketing. You just need to choose your way and start to act.
It's your ticket into the digital marketing world!
"Man, I'd have to be crazy to miss this".
When we at Apiway started our journey into digital marketing back in 2010, I didn't have a plan like that.
Back in those days, the problem was a lack of information.
No one knew how to sell online.
Today the problem is different.
There's a lot of information and it needs to be structured.
To understand what you need now and what you need later, you need experience.
I and the Apiway team did it for you. You'll have a ready plan of action.
This course contains all the information so that as soon as possible a person understands - it's mine or not.
The plan is ready. All you have to do is to act.
"Man, I'd have to be crazy to miss this".
When we at Apiway started our journey into digital marketing back in 2010, I didn't have a plan like that.
Back in those days, the problem was a lack of information.
No one knew how to sell online.
Today the problem is different.
There's a lot of information and it needs to be structured.
To understand what you need now and what you need later, you need experience.
I and the Apiway team did it for you. You'll have a ready plan of action.
This course contains all the information so that as soon as possible a person understands - it's mine or not.
The plan is ready. All you have to do is to act.
What you'll get today:
Total value:
I think this offer is already great, but I forgot a little detail.
A money-back guarantee if you don't like our product.
So if you join me today and get all the "Starting a career in digital marketing", I'll include a no-questions-asked guarantee for not 30, not 60, but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
A money-back guarantee if you don't like our product.
So if you join me today and get all the "Starting a career in digital marketing", I'll include a no-questions-asked guarantee for not 30, not 60, but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
$5,390
For one payment of
$297
$27
Starting a career in Digital marketing
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Step-by-step guide on how to become a digital marketer
Interactive map of the marketer's path
5-level marketing expert blueprint
12 Types of Digital Marketing
27 mistakes of beginner marketers
Analysis of the highest-paid Digital Marketing Skills
Step-by-step guide on how to start a business
How to start a Tech startup and get a passive income
How marketing agency works
Value 499$
Value 299$
Value 899$
Value 399$
Value 499$
Value 399$
Value 299$
Value 699$
Value 799$
Value 599$
I'll include a no-questions-asked guarantee for not 30, not 60,
but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
but full 365 days.
You'll have a full year to go through everything, use all the templates, mindmaps, videos, and guides, and then decide if it was worth the investment.
What have you got to lose?
Nothing...
So tap the button below right now, and take advantage of this amazing offer today.
$5,390
$297
$27
Total value:
For one payment of
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